YIKES! Winter Break is already on the horizon, TpT friends...

 

...are you ready to FINALLY learn how to use FB/IG ads

to grow your audiences &

drive more holiday revenue to your shop?

 

Without...

    ✓  Wasting money 💸

    ✓  Questioning if you're setting things up "right" 🤦🏼‍♀️

    ✓  Wasting time ⏰

    ✓  Wondering what the results reallllly mean 🤓

    ✓  DIYing yourself broke 😬

    ✓  Winging it without SUPPORT? 🤝

I have taken 3 Facebook courses and none explain the way that you do. I finally found someone who speaks my language!

TRACY GLOVER

TEACHING SECOND GRADE

HERE'S WHAT YOU'LL GET WHEN YOU ENROLL TODAY

  • 4 TRAINING MODULES

    4 Training Modules available right away, featuring the ads strategies and the how-to tactics you need so you can increase traffic & sales in your TpT store, grow your email list, and improve your standing with the finicky FB algorithm.

  • BONUS: HOW-TO LIBRARY

    To make implementation even faster, we've stored the click-by-click how-to videos in a separate library so you can simply grab and go instead of going back to watch the entire training module!

  • >> FAST ACTING BONUS:

    HANDS-ON COACHING!

    THIS MONTH ONLY: Join me for TWO FREE MONTHS of hands on coaching. Our weekly, live Q&A sessions and private FB community (full of other Cultivate alums & students!) will help you get your questions answered FAST!

     

    NOTE: While this special end-of-season bonus expires soon, you'll always be able to register for our coaching membership...we've got your back!

  • AND MUCH, MUCH MORE!

It's time to learn FB + IG ads so that you can transform your TpT business...

 🤞 If you've been relying on

*fingers crossed* or *wing it*

as your Ads Strategy, friend, we need to talk.

A lot of people think you need a PhD in nerd 🤓 to run FB/IG Ad campaigns successfully.

...trust me, you don't.

 

But too often I've seen talented, driven TpT sellers churning away on the "content production hamster wheel" trying to do All. The. Things. to drive traffic to their stores. But they're missing one key piece: Facebook & Instagram Ads.

 

Here's the thing: without amplifying your content with paid promotions (aka, moolah), you're leaving a lot of audience building, algorithmic oomph, and - yes, moolah - on the table.

 

And you're stressing yourself out with all the content creation and hoping for the best!

 

What would your day look like if - instead of creating blog posts, podcasts, or spending hours on social media or in your groups - you could instead:

  • Spend more time with your family?
  • Knock off an hour early for some me-time on the deck with a tasty, cold beverage?
  • Invest a couple hours in learning a new strategy or tool that you've been wanting to add to your arsenal?
  • Start plotting your way OUT of the classroom once and for all?

If any of these sound like a better way to spend your time, I want to introduce you to Cultivate: FB/IG Ads for TpT Sellers

Soooo, what's different about Cultivate?

There are lots of FB Ads courses out there...and the fact that THIS ONE is specifically designed for TpT sellers isn't even the coolest thing about it! Here are a few others...

Designed JUST for TpT Sellers

This program was created specifically for Teachers Pay Teachers seller/authors - and addresses the unique "issues" of using FB/IG Ads to sell via a 3rd party platform.

 

We work through the TpT x FB pixel implementation, as well as how to both predict your ads success, and how to track the real results (hint: this ain't about CPC, friend!)

Not just about ONE campaign

You're going to need more than just that ONE CAMPAIGN that runs traffic to your TpT shop, friend.

 

Other programs don't go further...but we do. Because you need this info!

 

You'll learn how to promote your posts and content (the right way...no more boost button!) and list build. All framed up in simple strategies that you can execute right away. 

Ongoing support available

Each wave of Cultivate training finds our students asking: What's Next?! And now we have a solution for you!

 

If coaching is your jam, there are several options for you to get MORE help once you're through the program...no matter what your budget or preferred level of support.

 

I've gotcha!

Learning to run my own ads helped save soooo much money! Now I can run my ads and know with confidence that they are performing, or if they aren't, I know what to do to pivot and get them back on track! Completely PRICELESS!!!

 

I love to run my ads now and love watching them work!

FARRAH HENLEY

FARRAH HENLEY EDUCATION

Let's grow your audiences, revenue and CONFIDENCE...in just 30 days...together!

Here's what TpTers are saying!

I was going to buy a course from Rick but ended up going with Tracy because she offered so much more. I swear to everyone that the hands-on coaching is GOLD!

 

Now when I look at my ads, I know what it all means and I'm no longer throwing money at Facebook and hoping it will work. 

KRISTEN DONEGAN

EASY TEACHING TOOLS

Tracy helped me to be a more independent business owner with the ability to market ANYTHING I wanted from my store.

 

She truly taught me everything I know about ads!

EMILY GARCIA

EDUCATION TO THE CORE

I am loving this course and the mentorship that Tracy is providing in the coaching group!

 

If you've been wanting to figure out FB Ads but needing a little hand holding, this is the opportunity for you!!

ELYSE RYCROFT

PROUD TO BE PRIMARY

INTRODUCING

Cultivate

FB Ads for TpT Sellers...and Beyond!

Here's what we'll be doing...

Module 1: PREP

  • Uncovering what EXACTLY you're trying to "grow" so that you know where to point your resources: time, money, energy
  • Mastering the mindset of FB/IG Ads so you can calm the "what if" chatter and learn to love the Mad Scientist vibe
  • Digging into the realities of the Ads platform: It's ever-changing and we just need to feel confident navigating

Module 2: PLAN

  • Laying a solid foundation for our ads: business manager, pixels, ad accounts, and all that fun stuff
  • Understanding audiences & targeting so you know you've got the right folks in your campaigns
  • Mastering the ART of choosing the right objective...no more "winging it"
  • Introduction to Ad Strategies you can use right now...and as you grow!

Module 3: PLANT

  • Cracking the code of a killer Ad campaign so you can build YOURS with total confidence
  • Understanding campaign hierarchy and which elements really matter at each level (and which you can simply ignore!)
  • Learning how to implement the Quick Start Ad Creation Method so your ad set up process will be a breeze
  • Understand the ins and outs of campaign budgeting techniques
  • Campaign planning + prep so you have everything you need BEFORE you're ready to hit "publish"

Module 4: HARVEST

  • Decoding Conversion tracking...custom conversions, standard events, oh my!
  • "I Hit Publish, Now What?!" - checklists and reminders to save the head-smacks-desk activity
  • Learning The Dark Arts...reading and interpreting your ad results so you'll know exactly what the heck to DO with all this information.

Hear the results these TpT Sellers are already having...

Choose Your Plan!

CULTIVATE SELF-GUIDED+ PROGRAM

What makes it Self-Guided PLUS?

Well, that would be the TWO FREE months of coaching you'll get when you join! You'll work through the course material at your own pace, and you can join me for 60 days of coaching to help you implement.

 

NOTE: This is the VERY LAST TIME Cultivate will be offered with free coaching!

 

  • 4 In-Depth Training Modules: available IMMEDIATELY when you enroll. Plus, you'll have lifetime access (including our regular updates!) so you can re-watch anytime.

  • LIVE Coaching Sessions: we'll meet for Office Hours sessions each week to share screens and unravel knots. (4 sessions/month)

  • BONUS: Comprehensive How To Library with 15+ click-by-click videos; UPDATED QUARTERLY (value $997)

  • BONUS: Private Facebook coaching group for questions between live coaching calls (value $997)

  • NEW BONUS: TpT PROFIT PREDICTOR CALCULATOR! Estimate your own revenue, ROAS (return on ad spend), and profit potential for your TpT products in a simple calculator! (value $97)

  • NEW BONUS: TpT ROAS TRACKER! Track your weekly progress using ads...and watch the ROAS tell the story of exactly how much you are PROFITING from using ads! (value $97)

  • NEW BONUS: TpT PIXEL OPTIMIZATION WORKSHOP! Get our First Look workshop covering the FB pixel integration on the platform. In this training , you'll learn exactly how to set up your newly optimized TpT product ad campaigns.  (value $297)

  • NOV 2021 ONLY BONUS: Ads Copy + Creative Clinic! Grab your FREE TICKET to our upcoming LIVE workshop coming later in November. We're going to go beyond "FB Ads 101" copy & creative guidance and dig DEEP into more advanced ideas, tips, tricks, and strategies you can use to improve your ad results with better copy  and visual creative.  (value $297)

CULTIVATE + VIP COACHING

If you've got a digital product launch BEYOND your TpT shop this coaching upgrade is for you. After your 4 weeks in Cultivate "new students" group, you'll move over to our VIP coaching group for 3 MORE months of high-touch coaching with Tracy.

  • ADD 3 MONTHS VIP COACHING: For those who prefer a more high-touch coaching relationship, we're adding 3 months of VIP COACHING in our VIP Audience Activation Studio to fast-track your implementation and provide the highest-touch support...

     

    VIP COACHING features...

    • Office Hours 1-2x per WEEK
    • 2 private 1:1 strategy sessions each month
    • Our VIP-only private FB group
    • Unlimited messaging with Tracy, AND
    • Other VIP perks!

  • 4 In-Depth Training Modules: Available immediately when you enroll. Plus, you'll have lifetime access (including our reguar updates) so you can re-watch anytime.

  • LIVE Coaching Sessions: we'll meet for Office Hours sessions each week to share screens and unravel knots.(6-8 sessions per month)

  • BONUS: Comprehensive How To Library with 15+ click-by-click videos; UPDATED QUARTERLY (value $997)

  • BONUS: Private VIP Facebook coaching group for 12 weeks (value $997)

  • NEW BONUS: TpT PROFIT PREDICTOR CALCULATOR! Estimate your own revenue, ROAS (return on ad spend), and profit potential for your TpT products in a simple calculator! (value $97)

  • NEW BONUS: TpT ROAS TRACKER! Track your weekly progress using ads...and watch the ROAS tell the story of exactly how much you are PROFITING from using ads! (value $97)

  • NEW BONUS: TpT PIXEL OPTIMIZATION WORKSHOP!  Get our First Look workshop covering the FB pixel integration on the platform. In this training, you'll learn exactly how to set up your newly optimized TpT product ad campaigns.  (value $297)

  • NOV 2021 ONLY BONUS: Ads Copy + Creative Clinic! Grab your FREE TICKET to our upcoming LIVE workshop coming later in November. We're going to go beyond "FB Ads 101" copy & creative guidance and dig DEEP into more advanced ideas, tips, tricks, and strategies you can use to improve your ad results with better copy  and visual creative.  (value $297)

  • ** Limited slots available AND by application only ** Complete your deposit here, and the application will be sent to you via email right afterward. If approved, you'll have 3 more monthly payments to follow.

  • TOTAL INVESTMENT: $2297

CHEERS Y'ALL!

I'm Tracy

YOUR FB ADS FAIRY GODMOTHER

I'm a FB Ads coach, strategist and educator and I'm here to help business owners run your OWN Facebook & Instagram Ads with ease...even you don't have mad tech skills, a huge budget, or all the time in the world. I mean, who does?!

 

My students and clients are entrepreneurs with belly fire, grit, and open hearts. They are resourceful and tenacious and just need support, a little extra knowledge, and to generally be pointed in the right direction. They are in love with their customers and their businesses, and they are laser-focused on growth, improvement, fueling the bottom line, and working smarter than just the hustle.

 

Through my courses and my coaching programs, I provide simple, affordable, and easy-to-implement education & ongoing support for business owners who aren't quuuuite ready to hire a retainer Ads Manager...yet!

 

I am a recovered corporate cube dweller and a 25+ year marketing strategist with experience in retail, tech, hospitality, publishing, non-profit, and events. My expertise includes starting and growing businesses of all sizes, product/service creation, marketing, and strategic planning.

 

I revel in problem solving, thinking bigger, and letting my nerd flag fly. 🤓

 

Find me at home in New Orleans with my fella and our two pups, Roux and Radar. They often join Ads Coaching Calls!

Frequently Asked Questions

What if I miss an Office Hours coaching call?

What if I don't have a course or online shop of my own; will this course help me?

I'm BRAND NEW at this; is this the right course for me?

What happens AFTER we're done with the program?

Is there a refund for Cultivate?

I had never made an actual FB campaign before because it felt way too overwhelming. You did a great job breaking it down step by step and the videos made it easy to follow along.

 

I’ve gained over 1000 email subscribers in the past week from my conversion ad, and my sales have over 3x with my TpT shop ad!

NICKI JEAN

THE SPRINKLE TOPPED TEACHER

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