Real talk: the FB Ads Platform is a wild & mysterious place.

We're going to take some of the intrigue out and get comfy with the platform together so that you can navigate confidently and feel less like a foreign visitor to a new land! 

We'll dive into the innerworkings and nuances that you've been missing...and proactively address the 10 biggest mistakes people make with their ads that YOU won't be making from here out. #kablam

Before we run off building ads all willy-nilly, we have a few critical (often overlooked) foundational elements to get nailed down first so you know that you're growing your audience on solid ground.

We'll create, place and verify your pixel as well as making sure Business Manager is set up correctly. You're also going to learn a simple, deadly-effective strategy for growing your audiences, day in and day out...without stress.

We'll dig into the steps you'll want to use for targeting juuuust the right audience for your ads, as well as learning what makes or breaks an ad in terms of copy & creative so that you can confidently hit "publish" and know that you're putting your best stuff in front of the right people.

Want to know the best part? You'll be able to indulge in targeting in two ways! First, in the course module. And second, in the BONUS LIVE Targeting 101 Workshop that's juuuuust been added... ▷▷▷▷▷▷

Now it's time to hop into Ads Manager and build your next list-building or launch-filling campaign. I'll walk you through the process step-by-step so you can launch your campaigns with complete confidence that you've gotten all the important bits in the right places.

THAT is gonna feel like a breath of fresh air, trust.

Aka: "Ok great, I hit 'publish'...NOW WHAT?!"

This module will teach you the quick way to triage + assess your campaign results including which numbers matter and what to DO NEXT! No more worrying if you're flushing your 💸 down the toilet, friends.

I'll also teach you the optimal times to launch your campaigns to get the most bang (and return!) for your buck.

Launch Calculator Worksheet (value $97)

Not sure how much to spend on your ads to meet your launch goals? This customizable worksheet makes it easy + quick.

Targeting 101 Workshop (value $297)

Deep dive into all the facets of effective ads targeting and getting the most bang for your ad bucks in this 2-hour workshop.

How-To Library Expansion Pack (value $397)

An extra layer of whipped cream on top of the How-To Library sundae...so you don't miss ANY of the important step-by-steps that you need.

CBO vs. Ad Set Budgeting Optimization Mini-Workshop (coming late-Jan; value $297)

Breaking down everything you MUST know before FB changes the budgeting game in Q1.